Adding more features make an app popular.
Many of us think that a feature-rich mobile app is the ideal one to get noticed in the app market. The key to success for any mobile app is to set its position in market by focusing on a target set of users. The following are the significant points in the mobile app development that enable its worth than its features.
- The app should identify a user’s problem and give a solution to resolve the problem.
- The app should be able to provide the user with tangible benefits through better productivity, reduced cost and provide the better user experience.
No need to work on apps once placed in the marketplace
Beta launching helps to get the right feedback from the users. Beta launch helps to define target customers, Identify the goal and eliminate bugs. The following has to be done consistently for the great performance of the apps. The product is deployed after the beta test is finished this ensures that the apps are stable in the real user environment. Introducing right measurement techniques and metrics will ensure the up keeping of the app. The funnel analysis, demographic analysis, the social sharing, the usage time and user behavior signifies and reaffirms the improvements in the app for better usability. Based the on the metrics and feedbacks the apps should be upgraded with better features and improvements. This is followed by the right marketing techniques to promote the app.
Pay to download apps are more result oriented
Paid Apps obviously result in higher average revenue per download and have a higher perceived value with user loyalty to apps. The paid apps work for a customer who has a large customer/follower base.
The free apps work for a business who wants to build their brand image. They receive more downloads and ratings than paid apps and has low user expectations. Though the revenues are not guaranteed free apps can be used for monetization.
Development approach doesn’t matter at all (Native, Web, Hybrid)